About Us

Wiz Kid Toys was founded in 2003 in Cromwell, Connecticut by Bill and Jennifer Lewis. Watching their first daughter grow and develop, it was their desire to provide her with the best products and toys that would ignite her imagination and challenge her intellect and dexterity.

While the mass market retailers certainly have a wide range of toys designed to entertain, they wanted to explore the growing world of specialty toys which, in addition to being entertaining, also would serve to expand their daughter’s mind, foster her development mentally and physically, and help her to grow and mature in a balanced and progressive way.

After examining thousands of toys and products from hundreds of different manufacturers, they have assembled on Wiz Kid Toys the best of what is available on the specialty toy market today. Like every parent, they have the greatest hope and aspiration for their children and want to provide them with the best opportunity to cultivate her imagination and to learn, develop and grow.

They believe that the toys and products assembled here on Wiz Kid Toys will assist every child in achieving their greatest potential and will ensure that they are not only entertained to the highest degree, but simultaneously equipped with the tools to succeed and advance towards their (and your) dreams and goals. The road to success for Bill and Jennifer had been also a labor of love.

Wiz Kid Toys is now owned by Anastasia from Bloomfield Hills, Michigan. Just like Bill and Jennifer Lewis, Anastasia is a parent who wants to provide her son Alex with the best products for his education and to stimulate his development while making it fun. Anastasia shares the same commitment to bringing the best products on the specialty toy market to children in their community and across the country while providing the same great customer service.